I doubt sheer creative tenacity alone drove the Creo Concept to create the visually stimulating depictions of Ghanaian female day names. Rather, I presume it was their passion to showcase our beautiful culture as much as it was to promote the ever-expanding Ghanaba movement’s online presence.
My curiosity was piqued after seeing a few illustrations that the company had shared. Creo’s manner of teasing was truly effective in heightening fan anticipation for subsequent illustrations and accompanying interpretations.
The Creo team’s artistry is appealing, their colour compositions are fluid and their characters are nicely shaped, with easily identifiable elements characteristic of African women.
Their settings are easily identifiable and show these goddesses in their elements, doing things any girl on the continent and in the diaspora can relate to, one way or another.
The settings seamlessly blend the characters’ activities and mannerisms, easily evoking pride and nostalgia. Overall, the profound beauty of Creo’s characters is irresistibly endearing, much like ants in a candy shop.
While I may not agree with all the interpretations, I must say some are certainly true to the letter.
I do not intend to delve into the meaning of the names but rather, to appreciate and share what I call, “feel-good” art. An exploration of the meanings can be saved for another post or deduced here.
I believe art demands more reverence than life does because of it’s longevity, the multiple stories it tells and the many lives it impacts. This belief pegs the Creo team as illustrators of extraordinary gifts, whose talents can be trusted to produce a circle of multi-dimensional characters, complex enough to boldly depict Ghanaian and African realism and thus make art an essential part of life.
Edited by Kadi Yao Tay